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EXO-SIP&SUPP + EXO-GROW

DermapenWorld is a leading skincare brand for the global medical and aesthetic markets. In mid-2025 I helped them launch EXO-SIP&SUPP, their first skin, hair and nail supplement. This involved the full range of comms for B2B and DTC including ads, landing pages, EDM journeys, sales support, point-of-sale etc.

Because the audience includes medical professionals, I did a deep dive into current scientific research to develop credible, reg-safe benefit claims tailored to various B2B customer segments, such as doctors, beauticians and hairdressers.

I also worked on the launch of EXO-GROW, DermapenWorld’s first foray into hair health.

MACROS + Soulara

For 5 years I worked with the data, marketing and design teams at Tortuga Ventures (later V2foods) producing monthly, quarterly and ad hoc campaigns for DTC meal subscription brands.

I was responsible for messaging and testing frameworks, creative campaign planning, copywriting and copy asset management and - in partnership wth the design lead - production planning and execution.

While there I built a new design and writing team and redesigned the creative production process.

The result was a creative and strategy team helping sell up to 60,000 meals per week, leading to an 8-figure founder exit.