health / wellness / fitness
DermapenWorld is a leading skincare brand for the global medical and aesthetic markets. In mid-2025 I helped them launch EXO-SIP&SUPP, their first skin, hair and nail supplement. This involved the full range of comms for B2B and DTC comms from ads to EDMs.
EXO-SIP&SUPP + EXO-GROW
I also created the campaign platform and copy their new hair health range.
For 5 years I worked with the data, marketing and design teams at Tortuga Ventures (later V2foods) making high-velocity performance campaigns for fitness and health-focused meal subscription brands.
While there I built a new design and writing team and redesigned the creative production process.
The result was a creative and strategy team helping sell up to 60,000 meals per week, leading to an 8-figure founder exit.
MACROS + Soulara
I worked for several years on Pocari Sweat while running strategy and creative for an ad agency in Indonesia.
Pocari Sweat
