advertising

Axis Telecommunications

get ready for a windfall

Bank Negara Indonesia

corporate campaign

A celebration of everyday grit featuring portraits of real people. The copy plays on “Semangat 45”, a well-known patriotic exhortation to stay strong and an allusion to the bank’s role in Indonesia’s founding.

“This is the spirit of 46”

Carl’s Reserve

cinema and magazine launch

Carl’s Reserve is crystal filtered and best enjoyed icy cold. We had the back label of every bottle printed with a special ink. When cooled to the optimal temperature, the words “perfectly chilled” would appear.

Pocari Sweat

re•body campaign

Serv’d

out-of-home